if you cant see vid please click on this link to view: https://tinyurl.com/yy59ma9h
I shot and cut the original video (link) for the 7 inch release of Luxury Kills by DA7 feat. Annie Bea using photos compiled from the Rich kids of Instagram which were then projected onto Annie and Fjokra as they performed track. It seemed like the ideal content for this anti-consumerism anthem. These digitally displayed lifestyles of excessively wealthy people had been uploaded to make people envious of their existence but just showed what a pointless and shallow pursuit conspicuous consumerism was. It was like watching the shopping channel for status symbols. Cars, planes, watches, clothes and all things bling on an endless revolving loop. It just demonstrated how repetitive and restrictive their way of life was and wanted to show it was not something to be jealous of, quite the opposite.
When discussing ideas for the video of Jem Stone’s remix (above) I had just come off the Extinction Rebellion’s shutdown of London and realised the footage would be perfect to splice into the original video as it was the ultimate juxtaposition to the hollowness of buying shit you don’t need to impress people you don’t know.
The lyrics of the song are about someone who can’t find any satisfaction or happiness from spending no matter how much retail therapy they indulge in. In the video she is bombarded with images of luxury (as indeed we all our every day of our lives) yet she is essentially alone and unfulfilled.
In contrast, we have the rebellion, who are united together, a created community bound by a shared goal, acting for the collective good rather than just themselves and yet who are still having fun doing it. It showed how if we can just free ourselves of the consumerist drive of our society we can move onto another path, a more sustainable & more satisfactory path and most importantly, one that is less destructive to the environment. The damaging effects of the relentless production of unnecessary things is devastating nature everywhere. The carbon footprint of fast fashion for example is gi-normous and we must curb our consumption for the benefit of all living things on this planet, including ourselves.
The path our society is currently on is a dead end. If we continue along this route at some point the human race will stop. We must get off it and sooner rather than later. We must stop focussing our energies on how well we are doing in society and start concentrating on how well our society is doing. We must stop looking to the acquisition of things to bring us happiness which they clearly don’t. Luxury Kills, Community lives.
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Then transfer the emblem on the apron through the use of tailor’s chalk to follow across the shape and add any details that will
require embroidery thread color changes during the embroidery digitizer process.
The bigger the sticker and more the graphics, the larger may be the price and the smaller the sticker the lesser will be the price.
Many people associated the famous phrase “Renaissance man” primarily using the name of Leonardo.
cheers DC, much appreciated x
Amazing, thought provoking and fun, just awesome.
Loved this video so much x
“Luxury Kills, Community lives.”
Well said my friend, your words are just as beautiful as your photography and music.
Why thank you Michelle…chuffed you like it xx
This is AMAZING. Great tune, In your face truth about the devastation we are creating and facing but also people smiling and having fun which sends out a message of hope. Brilliant work baby x x